The 2026 Chargeback Benchmark Report

Your customers are using chargebacks as customer service. See how you compare.

Fraud is no longer the whole story. Benchmark your dispute mix, volume growth and ticket sizes against merchants in your industry, based on millions of contested chargebacks processed across 24 months and seven industries.

What's inside
  • Deep dives on all seven industries
  • Regional splits, including the UK & Ireland
  • Win-rate gaps across processors, issuers and card networks
  • Same-merchant growth and ticket-size trends

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Millionsof contested chargebacks
24 monthsJuly 2024 – June 2026
7industries benchmarked
165merchants in the same-merchant cohort
What changed

If your dispute strategy is built around fraud, it's built for last year's problem. Fraud claims fell from 74.6% to 60.4% of contested chargebacks in a single year. Disputes over undelivered orders and subscriptions customers thought they had cancelled nearly doubled. Your customers are skipping your support team and going straight to their bank, and banks are siding with them. That means more disputes, bigger disputes, and a different kind of evidence needed to win them.

Fraud share · Q2 202574.6%
Fraud share · Q2 202660.4%
Not received + cancelled subs · Q2 202513%
Not received + cancelled subs · Q2 2026~24%
Key benchmarks

Seven numbers to measure yourself against

60.4%

Fraud's share of contested chargebacks in Q2 2026, down from 74.6% a year earlier. Service disputes are taking its place.

~2x

Growth in “Product Not Received” disputes, from 7.1% to 13.3% of all chargebacks. Proof of delivery now matters as much as proof of identity.

10.8%

Share of disputes from cancelled subscriptions, up from 5.9%. Nearly one in five in software subscriptions.

+13%

YoY growth in contested chargebacks at the median merchant. The top quarter of merchants grew 68%+. Where do you sit?

$593

Average disputed ticketing purchase, the highest of any industry and up 33% year over year.

45%

Fraud's share of chargebacks in the UK & Ireland, the only major region where service disputes outnumber fraud.

30pp+

Gap in fraud win rates between payment processors handling the same dispute type in the same quarter.

Get every chart and the full methodology

Industry deep dives, regional splits and processor benchmarks.

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What it means for you

Find your business in the data

Software & subscriptionsSoftware subscription chargebacks more than tripled (+222%).
The median merchant grew 51%, so this isn't a few outliers. Cancellation disputes are the category's defining problem and the hardest major category to win. The report's takeaway: clear billing descriptors and painless cancellation flows beat fighting these disputes after the fact.
Delivery & ecommerce“Product Not Received” nearly tripled to 15% of delivery disputes.
Delivery shows the most dramatic shift in the report. Fraud fell from 79% to 66% of disputes. Customers increasingly dispute whether the order arrived, not whether they authorized the charge, so delivery evidence decides the outcome.
RetailFraud still leads at 69%, but average disputes hit $231.
Retail volume grew 15% at the same merchants, with an average disputed amount of $231 against a median of $88. A small share of high-value orders drives most of the dollars at risk.
Travel & ticketingTicketing has the most expensive disputes: $593 on average.
Travel disputes are shifting from “I didn't book this” to post-trip dissatisfaction: “Not As Described” claims grew more than a third to 12%. Ticketing is the least fraud-driven industry; the median chargeback is $292, and premium events dominate.
Fintech & financial servicesSame-merchant volume more than doubled (+107%).
The median merchant was up 71%. Service disputes are also the costlier kind here: non-fraud chargebacks average $128, compared with $85 for fraud chargebacks.
GamingStill 84% fraud, with high volume at low ticket sizes.
Gaming remains the most fraud-driven industry, with an average dispute of $34 and a median of $20. At these amounts, the economics only work when disputes are handled at scale.
Payments & risk teamsWhere you process shapes whether you win: 30pp+ gaps.
Fraud win rates vary by more than 30 percentage points across major payment processors and by more than 35 points across major US card issuers. One of the two largest card networks shows fraud win rates roughly double the other's, within the same dispute type and quarter.
UK & EuropeUK & Ireland show what happens after a regulatory shift.
Strong Customer Authentication moved fraud liability to card issuers, and fraud now accounts for just 45% of chargebacks in the region. Merchants there mostly fight service disputes instead.
Industry snapshot

Where does your industry sit?

IndustryFraud share, Q2'26Same-merchant volume growthAvg / median dispute, Q2'26
Gaming
84%
+9%$34 / $20
Retail
69%
+15%$231 / $88
Financial Services
67%
+107%$99 / $45
Delivery
66%
−6%*$54 / $42
Travel
63%
+21%$358 / $190
Software Subscription
58%
+222%$55 / $17
Ticketing
34%
+20%$593 / $292

*Excluding a single outsized merchant.

What to do about it

Three moves to make now

Fix the front door

Cancellation disputes are the hardest major category to win. Clear billing descriptors and painless cancellation flows stop many of them before they reach the bank.

Fight service disputes on their own terms

“Not received” and “not as described” claims aren't won with fraud evidence. Match each dispute to the evidence that answers it: delivery confirmation, usage, policy acceptance.

Audit your stack and your refunds

Win rates swing 30pp+ by processor. And 0.5% of contested chargebacks were already refunded before the dispute was filed, including every Ethoca/Verifi alert that escalated.

How the data was builtReal disputes, not a survey
The report is computed from real, contested chargeback disputes processed on Justt's platform between July 2024 and June 2026, with actual outcomes. Growth and mix trends use a fixed group of 165 merchants active in both comparison periods, so trends reflect behavior, not Justt adding new customers. Payment processors, issuers and card networks are not named, and absolute win rates and volumes are not disclosed. Full methodology is on pages 19–20 of the report.
Benchmark your disputes

See how your chargebacks compare to your industry

Our team will walk you through your dispute mix against the 2026 benchmarks, and where you can recover more revenue.

About Justt

Justt.ai is the AI-native platform for enterprise chargeback management, helping merchants recapture profit at scale. Founded in 2020 with offices in New York, London and Tel Aviv, Justt is trusted by more than 250 global enterprise merchants and 80,000 SMBs. It was named to the Forbes Fintech 50 in 2026.